Multimedia blog post

This blog is about different types of multimedia within websites and digital products 

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Mind Charity

Mind is a UK charity that offers help, advice and services for people suffering with any mental health conditions.

 Types of multimedia they have used on this website include bold Text with bold links and search bars to make it more user friendly especially on a website for where people may visit in a time of crisis and want to find things in a clear and effective way. This will hopefully have a very positive effect on the audience and make them feel reassured in being able to find what they need amongst a wide range of helpful services. 

  They also have several images with pictures of every day to day situations and everyday people which should have a relatable feel to it to make people want to visit the site and have the effect on people of reassurance and a comforting feel on visitors to the site.  

  There are many videos on the site within various links with the purpose of people being able to watch videos that are mainly informative and helpful. These videos should have a positive and an informative effect on people as they will find the information they need and feel understood and reassured.

H&M Group

H&M is a company that sells high street fashion.

On their website are very big bold images of people wearing the company’s latest fashion products and within certain links there are celebrities wearing the latest fashion tends. This is to show off their newest products in an obvious way to make the effect on the audience that they may want to buy these new products as they look very big, bold and enticing. Some of the images also have Hover effects. Images are also shown on the main page which would be the first thing that captures people.

  The text is very clear yet subtle to fit in with the image of the brand but also making the site easily assessable and inviting so people are more likely to buy their favourite products. People visiting the site should feel the effect of being intrigued and wanting to explore the site for various items they like and maybe they will want to treat themselves. 

  The website also has various links that lead to some pages that include videos. One video is about the sustainability of their products Video Link which would be very informative to people and clearer on a video as there would not be much writing to read and people would still get the desired information and this would have the effect on the audience of wanting to buy their products based on the knowledge they have learnt. 

Funky Pigeon

Funky Pigeon is a company that sells personalised and non-personalised cards and gifts to be ordered and delivered to yours or the recipients door.

  The Text on this website is very colourful and fun with various fonts to set the tone of the site. This should have a positive effect on people making them feel uplifted and curious to what different items this company may sell.

  Funky Pigeon also have a great animation/logo. This is a cute and fun Pigeon who is wearing a delivery bag. This Logo should set a fun tone the same as the text would and would attract adults, teens and children and would make them want to explore the site and purchase things for their loves ones. They have also made a cute teddy of this Pigeon animation/logo which would be something else that would attract people to buy extra items from their site. The Pigeon also appears in the companies adverts.

Funky Pigeon animation/logo:

  There are plenty of images on the site too. Mainly of the various cards and other products within each link. There are also a many images the main page to give people a wide view of their products upfront so they have a good understanding of what they can offer before exploring the site further and then them wanting to buy products from them.

  

Written by: Fawne Vidler